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CONFIGURE THE SYMMETRICAL AND ASYMMETRICAL PATHS OF BRAND EQUITY AND RELATIONSHIP OF FIRM CREATED CONTENT AND USER GENERATED CONTENT AS ANTECEDENT
This study aims to investigate in the relationship FCC, UGC, Customer Experience satisfaction towards Brand Equity and Purchase Decision on the subject of e-commerce research in Indonesia (e.g., Lazada, Tokopedia, and Bli-Bli). This study used two…
ANALISIS SALURAN DISTRIBUSI SELEKTIF AGEN DAN SUB AGEN TERHADAP VOLUME PENJUALAN (STUDI KASUS PADA PT. CHAROEN POKPHAND INDONESIA TBK. AREA PEMASARAN KABUPATEN BLITAR)
Tujuan dalam penelitian ini adalah untuk mengetahui pengaruh saluran distribusi selektif agendan sub agen terhadap volume penjualan padaPT. Charoen Pokphand Indonesia Tbk. AreaPemasaran Kab. Blitarbaik secara bersama-sama maupun …