Browse Items (838 total)

1020-Article Text-3213-3-10-20250620.pdf
Abstract: At a time when environmental crises are becoming more urgent and consumer distrust of companies’ environmental claims rises, greenfluencers—small-scale influencers who promote eco-conscious living via their social media accounts—represent…

31-Article Text-30-1-10-20211111 - Marketing Strategy In Life Cycle Products.pdf
Product Life Cycle is an important concept that provides an understanding of the competitive dynamics of a product. Product Life Cycle is a graph that illustrated the history of the product since it was introduced to the market until withdrawn from…

Ebook - Strategi Pemasaran Digital - Mokhamad Eldon dkk.pdf
Buku ini memberikan pemahaman komprehensif mengenai pemasaran secara digital, melalui pendekatan yang menggabungkan teori dan praktik. Melalui bab-bab yang terstruktur, buku ini mengulas berbagai strategi digital marketing yang beragam dan dapat…

INTRODUCTION TO BUSINESS.pdf
With gratitude, the author presents this book as a guide for anyone who wants to enter the business world. Amid the ever-growing global dynamics, a deep understanding of business principles is very important. This book is designed to provide…
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