Abstract: At a time when environmental crises are becoming more urgent and consumer distrust of companies’ environmental claims rises, greenfluencers—small-scale influencers who promote eco-conscious living via their social media accounts—represent…
Product Life Cycle is an important concept that provides an understanding of the competitive dynamics of a product. Product Life Cycle is a graph that illustrated the history of the product since it was introduced to the market until withdrawn from…
Buku ini memberikan pemahaman komprehensif mengenai pemasaran secara digital, melalui pendekatan yang menggabungkan teori dan praktik. Melalui bab-bab yang terstruktur, buku ini mengulas berbagai strategi digital marketing yang beragam dan dapat…
With gratitude, the author presents this book as a guide for anyone who wants to enter the business world. Amid the ever-growing global dynamics, a deep understanding of business principles is very important. This book is designed to provide…