35 10 838 https://www.home.unitaserver.web.id/subdo_repository/files/original/e87b7d64c15796160dcd9f511eacdfa1.pdf 9dec5cda6aa40b17d4760eae6e6ee462 Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource MOKHAMAD ELDON Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource The Rise of Greenfluencers: Micro-Influencer Impact on Sustainable Product Purchase Intentions Description An account of the resource Abstract: At a time when environmental crises are becoming more urgent and consumer distrust of companies’ environmental claims rises, greenfluencers—small-scale influencers who promote eco-conscious living via their social media accounts—represent potentially important agents in the development ofpro-sustenance behavior. This research explores the effect of greenfluencer characteristics on consumers’ purchase intentions of sustainable productsfrom the perspectives of the psychological processes in which attitude and trust mediate. A quantitative explanatory research design was applied to the study, and primary data were obtained using a structured survey distributed online to Indonesian social media user aged 18 -45 years old who actively follow greenf luencers on Instagram, TikTok andYoutube. We examinethe relationships between greenfluencer credibility, authenticity, message-product congruence, trust, attitude, and purchase intention using structural equation model. The results of this study indicate greenfluencer attributes significantly affect sustainable purchase intentions mediatedby trust and attitude, suggesting the role of perceived authenticity and message congruence in green influencer marketing. Theoretically, the study advances the COR theory to the digital environmental influence context, showinghow trust as a psychological resource influences sustainable decision making. This has practical implications for marketers and policy makers in terms of using micro-influencers toengender trust and foster engagement toward sustainable branded content. This study contributes to the knowledge body about how digitalcommunication and influencer effects might be leveraged to stimulate pro-environment behavior among emerging digital markets. Creator An entity primarily responsible for making the resource Mokhamad Eldon, Denny Rakhmad Widi Ashari, Gautama Sastra Waskita Source A related resource from which the described resource is derived Inovasi Pembangunan : Jurnal Kelitbangan Publisher An entity responsible for making the resource available Badan Penelitian dan Pengembangan Daerah Provinsi Lampung Date A point or period of time associated with an event in the lifecycle of the resource 18/04/2025 Rights Information about rights held in and over the resource Mokhamad Eldon Language A language of the resource English Type The nature or genre of the resource Article Coverage The spatial or temporal topic of the resource, the spatial applicability of the resource, or the jurisdiction under which the resource is relevant Greenfluencer, Sustainable Products, Trust, Attitude Consumer Trust Greenfluencer Purchase Intention Sustainable Products https://www.home.unitaserver.web.id/subdo_repository/files/original/f8a7f80a1c13e7ab39d2d41797975379.pdf f86164c2641f7d911539f66387cbfc1e Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource FAKULTAS PERTANIAN Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource HKI Karya Tulis - Analisis Kinerja Supply Chain Management Selada Organik Description An account of the resource EC002023100298, 26 Oktober 2023 Creator An entity primarily responsible for making the resource CHUSNATUL ULAELA SAJALI, SP, MP https://www.home.unitaserver.web.id/subdo_repository/files/original/fd7606aa259df3c912e627ecca205009.pdf b03c84bf674ed6421db8e68e26139dee Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource FAKULTAS TEKNIK Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource HKI Buku Kecerdasan Buatan Dalam Dunia Teknik Elektro Description An account of the resource No Pencatatan: 000648074 Creator An entity primarily responsible for making the resource DWI ARI SURYANINGRUM, S.KOM, M.KOM https://www.home.unitaserver.web.id/subdo_repository/files/original/d533828ee336a0abe00fb8add53b6ca4.pdf 9b50637c4774586be13b0b0b9debb667 Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource FAKULTAS TEKNIK Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Kecerdasan Buatan Dalam Dunia Teknik Elektro Creator An entity primarily responsible for making the resource DWI ARI SURYANINGRUM, S.KOM, M.KOM Publisher An entity responsible for making the resource available Ruang Karya https://www.home.unitaserver.web.id/subdo_repository/files/original/bedbdfa0c42f27d31585e19dfc9517f9.pdf 7098dcaaded9b6b47f75f6f0906b5679 Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource FAKULTAS EKONOMI Text A resource consisting primarily of words for reading. Examples include books, letters, dissertations, poems, newspapers, articles, archives of mailing lists. Note that facsimiles or images of texts are still of the genre Text. Text Any textual data included in the document Marketing Strategy In Life Cycle Products Marketing Strategy In Life Cycle Products - Mokhamad Eldon Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Marketing Strategy In Life Cycle Products Subject The topic of the resource Pemasaran, Manajemen Pemasran Description An account of the resource Product Life Cycle is an important concept that provides an understanding of the competitive dynamics of a product. Product Life Cycle is a graph that illustrated the history of the product since it was introduced to the market until withdrawn from the market. The Product Life Cycle (PLC) strategy is based on four stages: The first stage in the product life cycle is the Introduction Phase which in this stage is low sales, the Second Growth Stage is marked by the rapid rise of the sales level because the product has been accepted and known to the market, The Third Phase Maturity of sales is still rising but with declining growth due to many competitors, and the fourth Stage of Decrease where sales are increasingly moving towards a decline caused by changes in market tastes. At each stage there are different opportunities and problems in relation to marketing strategy and how to make a profit. By recognizing the stage at which a product is located, or to be addressed, the management can formulate and plan the right strategy. In each stage Product life cycle is required strategy of its own strategy. It requires the special ability of a manager to be able to create and implement the right marketing mix at the right time. Creator An entity primarily responsible for making the resource Mokhamad Eldon, Nurani Source A related resource from which the described resource is derived https://conference.unita.ac.id/index.php/conference/article/view/31/16 Publisher An entity responsible for making the resource available Proceding International Seminar Universitas Tulungagung Date A point or period of time associated with an event in the lifecycle of the resource 09/09/2020 Contributor An entity responsible for making contributions to the resource Mokhamad Eldon, Nurani Relation A related resource https://conference.unita.ac.id/index.php/conference/article/view/31/16 Format The file format, physical medium, or dimensions of the resource Text Language A language of the resource Indonesia Type The nature or genre of the resource Text Coverage The spatial or temporal topic of the resource, the spatial applicability of the resource, or the jurisdiction under which the resource is relevant Pemasaran, Manajemen Pemasaran ManajemenPemasaran Pemasaran Siklushidupproduk https://www.home.unitaserver.web.id/subdo_repository/files/original/69ed9b096a1a24b1b644e051b12cf717.pdf fe5c4353e6cae1a4e84f1445f876d5c8 Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource MOKHAMAD ELDON Text A resource consisting primarily of words for reading. Examples include books, letters, dissertations, poems, newspapers, articles, archives of mailing lists. Note that facsimiles or images of texts are still of the genre Text. Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Strategi Pemasaran Digital Subject The topic of the resource Digital Marketing, Bisnis Digital, Digital Marketing Strategy Description An account of the resource Buku ini memberikan pemahaman komprehensif mengenai pemasaran secara digital, melalui pendekatan yang menggabungkan teori dan praktik. Melalui bab-bab yang terstruktur, buku ini mengulas berbagai strategi digital marketing yang beragam dan dapat diterapkan dalam konteks bisnis. Mulai dari UMKM hingga perusahaan besar. Buku ini memperkenalkan berbagai platform dan alat digital yang dapat dimanfaatkan untuk mencapai target pemasaran yang lebih efektif dan efesien.Buku ini membahas konsep-konsep fundamental digital marketing seperti Era Digital dan Pemasaran Modern, Konsep Strategi dan Pemasaran Digital, Evolusi Pemasaran Tradisional ke Digital, Membangun Brand Awareness Bisnis, Pemasaran Digital Sebagai Strategi Pemasaran, Perilaku Konsumen di Era Digital, Strategi Konsumen di Era Digital, Strategi Pemasaran Digital yang Efektif, Penentuan Strategi Pengembangan Website, Optimasi Mesin Pencari (SEO) dan Strategi Peringkat Tinggi, Peran E-commerce dalam Pengembangan Bisnis, Search Engine Marketing (SEM) dan Customer Relationship Manajement (CRM), Rtrategi Copywriting: Promosi Offline atau Online, Strategi Video Marketing: Menciptakan Konten yang Menarik, Strategi Affiliate Marketing, Influencer Marketing, Electronic Word of Mouth (E-WOM): Strategi Komunikasi Pemasaran, Mobile Marketing dan Web Analitycs, Google Adsense, Blogging dan Tools Marketing, E-Consumer dan E-Service Quality, Email Marketing: Teknik dan Strategi yang Efektif. Tidak hanya itu, buku ini juga dilengkapi dengan studi kasus yang menggambarkan implementasi digital marketing dalam dunia nyata, memberikan gambaran realita bagaimana strategi ini dapat diterapkan dalam menghadapi tantangan dan peluang bisnis. Buku ini cocok untuk pembaca dari berbagai latar belakang karena penjelasan yang mudah dipahami baik akademisi, praktisi industri dan siapa saja yang ingin memperdalam pengetahuan mengenai digital marketing. Creator An entity primarily responsible for making the resource Mokhamad Eldon, Najihatul Faridy, Harian Syaputra, Hanik Atus Sangadah, Gautama Sastra Waskita, Mulyati, Denny Rakhmad Widi Ashari, Rizky Ridwan, Nur Azizah, Pathmi Noerhatini, Miftahul Jannah, Ikraman, Ardhiansyah, Mochamad Heru Riza Chakim, Amanna Dzikrillah Lazuardini Luqman Al Hakim, Isna Asdiani Nasution, Mohammad Annas, Sugeng Susanto, Kartika Rose Rachmadi, Anur Rahmah Tiawulandari Source A related resource from which the described resource is derived https://repository.sadapenerbit.com/index.php/books/catalog/book/216 Publisher An entity responsible for making the resource available Sada Kurnia Pustaka Date A point or period of time associated with an event in the lifecycle of the resource 1 Maret 2025 Contributor An entity responsible for making contributions to the resource Mokhamad Eldon, SE., MM., CDMS. Language A language of the resource Indonesia Type The nature or genre of the resource E-Book Coverage The spatial or temporal topic of the resource, the spatial applicability of the resource, or the jurisdiction under which the resource is relevant Pemasaran Digital, Bisnis Digital, Strategi Pemasaran Digital digitalmarketing digitalmarketingstrategy ebookdigitalmarketing. ebookpemasarandigital pemasarandigital https://www.home.unitaserver.web.id/subdo_repository/files/original/3d63190036389a579f89c24671ae1728.pdf 74065200f27bcbfe0ef2a172bb88705f Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource FAKULTAS EKONOMI Prodi Akuntansi Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Hak Cipta Karya Tulis Tea Packaging Business by UTEA Subject The topic of the resource Hak Cipta Karya Tulis Tea Packaging Business by UTEA Creator An entity primarily responsible for making the resource Isna Nabila Nur'aini Dinar Galuh Prahasvitrie David Alexandro Serumena Dr. Sawal Sartono, S.E., M.M. Henny Rakhmawati, S.E., M.S.A. Publisher An entity responsible for making the resource available MENTERI HUKUM DAN HAK ASASI MANUSIA DIREKTUR JENDERAL KEKAYAAN INTELEKTUAL Format The file format, physical medium, or dimensions of the resource TEXT Language A language of the resource INDONESIA https://www.home.unitaserver.web.id/subdo_repository/files/original/daa3a05413aae6b7e5bdffef17445b83.pdf d29568227d306dad62d1e4137ed3da22 Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource FAKULTAS EKONOMI Prodi Akuntansi Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Hak Cipta Karya Tulis Ekstrak Daun Stevia by Sweetiva Subject The topic of the resource Hak Cipta Karya Tulis Ekstrak Daun Stevia by Sweetiva Creator An entity primarily responsible for making the resource Muhamad Isa Elysia Icha Ayu Aprilia Putri Siti Nikmatul Rohmah Dr. Sawal Sartono, M.M. Henny Rakhmawati, S.E., M.S.A. Publisher An entity responsible for making the resource available MENTERI HUKUM DAN HAK ASASI MANUSIA DIREKTUR JENDERAL KEKAYAAN INTELEKTUAL Format The file format, physical medium, or dimensions of the resource TEXT Language A language of the resource INDONESIA https://www.home.unitaserver.web.id/subdo_repository/files/original/84412a9931ade4ac9b672089812dcc84.pdf 88af0c5e02368cf60435ac092c5f2bb0 Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource FAKULTAS EKONOMI Prodi Akuntansi Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Hak Cipta Kekayaan Intelektual Buku Ajar Organizational Behavior Subject The topic of the resource Hak Cipta Creator An entity primarily responsible for making the resource Dra. Tiwuk Puji Hariyanti, M.Ak. Drs. Budi Prasetyo, M.M. Lona Chinsia Alfattama, S.E., M.M. Desi Rahmawati, S.E., M.M. Dr. Wenni Wahyuandari, S.Ak., M.Ak. R. Gesah, M.P., S.E., M.M. Henny Rakhmawati, S.E., M.S.A. Latifatul Isro'iyah, S.S., M.Pd. Bondan Subagyo, S.E., M.M. Dr. Dra. Sri Sutrismi, M.M. Rani Rachmawati, S.AB., M.M. Publisher An entity responsible for making the resource available MENTERI HUKUM DAN HAK ASASI MANUSIA DIREKTUR JENDERAL KEKAYAAN INTELEKTUAL Format The file format, physical medium, or dimensions of the resource TEXT Language A language of the resource INDONESIA https://www.home.unitaserver.web.id/subdo_repository/files/original/5bff8dd777c500b2751d630ab9fcc3e1.pdf d348945b7dec051292b8a5ac69f219fa Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource FAKULTAS EKONOMI Prodi Akuntansi Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Introduction to Business Subject The topic of the resource Introduction to Business Description An account of the resource With gratitude, the author presents this book as a guide for anyone who wants to enter the business world. Amid the ever-growing global dynamics, a deep understanding of business principles is very important. This book is designed to provide comprehensive and easy-to-understand insights into various aspects of the business world, from management basics to marketing strategies. I hope Tk will not only be a source of information but also an inspiration for readers to explore their potential in business. Each chapter is carefully structured and equipped with relevant examples and case studies so readers can apply the theory in real practice. Thank you to all who have supported and contributed to the writing of this book. Hopefully, it will be useful and for your business journey. Creator An entity primarily responsible for making the resource Dr. Sawal Sartono, S.E, M.M. - Rani Rachmawati, S.AB., M.M. Dr. Wenni Wahyuandari, S.Ak., M.Ak - Desi Rahmawati, S.E, M.M. Dra. Eni Widhajati, M.Ak. - Annisa Sulihandini, S.AB., M.M. Nurani, S.E, M.M. - Dra. Tiwuk Puji Hariyanti, M.Ak. Lona Chinsia Alfattama, S.E., M.M. - Eni Minarni, S.E., Ak., M.Ak. Rachmad Gesah MP., S.E., Ak., M.M.; Mokhamad Eldon; Dr. Dra. Sri Sutrismi, M.M. - Latifatul Isro'iyah, S.S., M.Pd. Henny Rakhmawati, S.E, M.S.A. Publisher An entity responsible for making the resource available INSAN CENDEKIA MANDIRI Format The file format, physical medium, or dimensions of the resource TEXT Language A language of the resource ENGLISH Type The nature or genre of the resource E-Book