Dublin Core
Title
ANALYSIS OF VARIANTS OF THE INTERACTION OF PRICE AND PRODUCT DESIGN ON BUYING DECISIONS (CASE STUDY ON BATIK GAYATRI KETANON, TULUNGAGUNG)
Subject
VARIANTS OF THE INTERACTION OF PRICE AND PRODUCT
Description
The consumers in making decisions to buy a product
offered are much influenced by price, product, promotion,
Analysis of Variants of the Interaction of Price and Product
Design on Buying Decisions (Case Study on Batik Gayatri Ketanon, Tulungagung) place, (marketing mix). Price and product design influence consumer purchasing decisions. The purpose of this study was to analyze the effect of price, product design on consumer buying decisions for Gayatri Ketanon batik in Tulungagung either partially or imultaneously.
offered are much influenced by price, product, promotion,
Analysis of Variants of the Interaction of Price and Product
Design on Buying Decisions (Case Study on Batik Gayatri Ketanon, Tulungagung) place, (marketing mix). Price and product design influence consumer purchasing decisions. The purpose of this study was to analyze the effect of price, product design on consumer buying decisions for Gayatri Ketanon batik in Tulungagung either partially or imultaneously.
Creator
NURANI, SE, M.M.
Publisher
LPPM Press Universitas Tulungagung
Language
ENGLISH